2026
Building Up Personified’s Brand and Growth Engine
Categories
Brand and Identity Development
Website Strategy and Design
Sales + Marketing Collateral
AI image Generation
Strategy and Content Development
Problem
In its fifth year, Personified had evolved into a sophisticated IT and cybersecurity partner serving mission-driven organizations nationwide, but its brand and go-to-market presence hadn’t kept pace.
The company needed to look and sound as credible and established as the work it was doing, without losing the people-first approach that made Personified distinct.
Beyond the brand, Personified needed a clearer, more consistent sales and content engine across its website, sales materials, and GTM channels, building a stronger foundation for its next stage of growth and ambitious growth goals.
Solution
Good Growth elevated Personified’s brand expression and built a more cohesive marketing engine across key customer touchpoints.
Website Strategy + Design
Overhauled the website to sharpen positioning, clarify services, and better reflect Personified’s expertise and people-first approach with clear content and design.
Sales Story + Collateral
Consolidated Personified’s offerings into a clearer sales stories and streamlined decks and collateral.
Content + Marketing
An integrated approach to content strategy and execution across newsletters, website, and social media, all supported by a consistent visual system.
40%+ Revenue Growth
Year-over-year growth supported by a stronger brand and marketing engine.
Elevated Market Position
Elevated Personified’s presence to better reflect the sophistication and scale of its work.
Stronger Candidate Pipeline
Strengthened employer brand to attract a broader, more competitive candidate pool.
Website
01
Cohesive Brand System
A simple visual system for typography, color, imagery, layout, and illustration to create consistency across every touchpoint.
02
Building a Distinct Visual Language
A custom illustration system gives Personified a more distinctive, ownable visual language, bringing personality to the brand while remaining polished and professional.
Created with AI, the system includes clear guidelines for easily generating new, consistent illustrations as the brand and content engine grows.
03
Website Refresh
A new website more clearly reflected Personified’s credibility, sharpened its positioning, clarified what it offers, and created a flexible foundation for new services, content, and continued growth.
04
Built for Every Screen
Beyond the visuals, thoughtful interactions and responsive design of the site creates an intuitive, polished experience across every device.
05
Value-Add Content
A complete social media system spanning strategy, content development, and templates. Ongoing content strategy and execution help Personified show up consistently, demonstrate expertise, and stay connected with audiences across channels.
06
Sales and Business Development
A strategic sales narrative brought greater clarity to Personified’s core offerings, translating complex services into focused, compelling decks that support continued sales growth.
Additionally, a new company-wide presentation system ensures every deck is polished, consistent, and on-brand, signaling the same level of sophistication and professionalism Personified brings to its work.
07
Continuing to Scale
Personified’s strong work and commitment to client partnerships had already earned the trust of more than 120 clients nationwide. The refreshed brand and expanded marketing positions the company to go even further, reaching new audiences, expanding into new sectors, and deepening its impact.